Can you connect my online booking system to the new site?

Yes. If you're already using Vagaro, Booksy, Square Appointments, or any other booking tool, we'll build it directly into your site so clients can book without leaving the page. If you don't have a booking system yet, we can help you pick one that fits.

What happens to my current site while you're building the new one?

Your old site stays live the entire time. We build the new one separately and only switch it over when everything's ready and you've approved it. There's no downtime and no awkward in-between phase where clients see a half-finished page.

I post all my work on Instagram — do I still need a gallery on my website?

Instagram is great for staying in front of existing followers, but it doesn't help you show up in Google search results. A gallery on your own site with proper image tags and descriptions helps you rank for searches like "balayage Tyler TX" or "men's fade East Texas." You should have both.

Do I actually own the website when it's done?

You own the code, the design, and all the content. It's yours. If you ever want to move it to a different host or hire someone else to maintain it, you can. No platform lock-in, no proprietary builder trapping your content.

Website Redesign · Tyler, TX

Website Redesign for Salons and Barbers in Tyler

Tyler has more salons and barbershops per block than most cities twice its size. The competition is real, and a lot of it comes down to what folks see on their phone before they ever walk through your door. If your website isn't pulling its weight, you're losing appointments to shops that simply show up better online.

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Your Current Site Is Working Against You

Drive down Troup Highway or cut through the neighborhoods near Glass Recreation Center and you'll see salon signs everywhere. New shops opening, established ones holding steady, mobile stylists working out of suites. Smith County has no shortage of people who cut, color, and style hair for a living. But when someone new to the area searches for a stylist — or when a regular client's friend asks for a recommendation — the first thing they do is look you up. And what they find matters more than you think.

A site that loads slow on a phone is a site that gets closed. A site where nobody can figure out how to book an appointment is a site that sends people to your competitor's Instagram instead. If your current website was built on Wix, Squarespace, or some template system a few years back, it probably looks fine on a laptop. But pull it up on an iPhone and watch what happens. Buttons overlap. Text gets tiny. The menu breaks. Half your potential clients are seeing that version — the broken one — and they're not going to fight through it.

This isn't about aesthetics. It's about function. A salon website needs to do specific things: let people book online without calling, show off your work through photos, list your services and prices clearly, and introduce your stylists. That's the job. If your site can't do those four things fast and clean on a mobile screen, it's not doing its job. And a redesign isn't cosmetic surgery — it's rebuilding the thing from the ground up with the right structure. Mobile-first layout, proper heading tags for SEO, image compression so your gallery doesn't take eight seconds to load, and a booking button that's visible the second someone lands on the page. You own the code. No platform lock-in, no monthly fee just to keep your own site running the way you want it.

What a Redesign Actually Looks Like for a Salon

A salon site isn't a restaurant site. It's not a law firm site. The needs are specific, and getting them wrong means the site looks pretty but doesn't actually help your business. Online booking is the big one. Whether you use Vagaro, Square Appointments, Booksy, or something else, that system needs to be built into the site — not buried on a separate page with a weird redirect. Clients should be able to pick a stylist, pick a service, and book a time without thinking twice. If they have to create an account or fill out ten fields, they'll just call. Or worse, they won't.

Photos matter in this industry more than almost any other. Your Instagram might be full of great before-and-afters, balayage shots, fresh fades. But Instagram isn't your website. A proper gallery on your own site — organized by service type, loading fast, looking sharp on any screen — gives you something Instagram can't: it helps you rank on Google. When someone searches "hair color Tyler TX" and your gallery pages have the right tags and structure, that's how you show up. Social media is rented space. Your website is yours.

Pricing is another thing that needs to be handled right. A lot of salon owners hesitate to put prices online. But think about it from the client's side — they want to know what a cut and color costs before they call. Listing your prices (or at least starting-at prices) builds trust and saves everyone time. Same with staff bios. People pick stylists the way they pick doctors — they want to see a face, read a short background, know what someone specializes in. A redesign puts all of this in order. A simple site with three to five pages starts at $300 and can be done in a few days. A full build with ten or more pages starts at $1,500 and takes about a week. If you want SEO baked in from day one, that starts at $3,500 and runs one to two weeks. Hosting and maintenance starts at $50 a month. We can talk about ongoing SEO and ads too — that starts at $750 a month — but the site comes first.