What platforms should a roofing company in Henderson focus on?

Facebook, almost without question. It's where the local conversations happen — community groups, storm updates, neighbor recommendations. Instagram is solid for showcasing project photos. We'd rather you dominate one or two platforms than post halfheartedly on five.

How do before and after photos help get roofing leads?

They're proof. Anyone can say they do good work, but a side-by-side photo of a damaged roof and the finished replacement tells the whole story in two seconds. That kind of content gets shared locally, and shares turn into calls.

Can social media actually help during storm season?

Storm season is when social media matters most for roofers. People are actively searching for help, posting about damage, and asking for recommendations in local groups. If your company is already present and posting useful content — inspection tips, insurance guidance, what to do first — you're the one they call.

We tried posting on our own and got zero engagement. Why?

Usually it's one of three things: inconsistent posting, content that doesn't give people a reason to respond, or no promotion behind it. Organic reach on Facebook is low now. A good post with a few dollars behind it reaches more people than a month of unpromoted content.

Do we need a website before starting social media marketing?

It helps. Social media drives attention, but you need somewhere to send people when they're ready to act — a page with an estimate request form, your service area, warranty info. If you don't have that yet, we can build one while we get your social presence going.

Social Media Marketing · Henderson, TX

Social Media Marketing for Roofing Companies in Henderson

A roofing company with no social media presence — or worse, one that hasn't posted since last spring — is leaving money on the table every time a storm rolls through Rusk County. We'll build you a social media presence that actually works, tied to real business goals, not just likes from people who'll never need a roof.

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Your Last Post Was a Stock Photo of a Hammer

We get it. You're busy replacing roofs, not brainstorming Instagram captions. So the company Facebook page gets a post every few months — maybe a holiday graphic, maybe a "We're hiring" that gets three reactions. And then nothing.

The problem isn't that you're bad at social media. It's that social media is a second job, and you already have one. But here's what's happening while your page sits quiet: homeowners in Henderson are scrolling Facebook after a hailstorm, looking for someone they trust. They're checking out roofing companies the same way they'd check out a restaurant — if the page looks abandoned, they move on. They don't call. You never know they were there.

We handle the whole thing. Strategy, content, posting schedule, engagement. You keep doing the work. We'll make sure people see it.

Before and After Photos Are Your Best Salesperson

Roofing has a built-in advantage that most industries don't: the work is visual. A torn-up roof next to a finished one tells a story no ad copy can match. That's the kind of content that gets shared around Henderson — someone tags their neighbor, their neighbor tags a friend, and suddenly you've got three estimate requests from one post.

We'll help you capture that. Quick phone photos from the job site, turned into posts that actually say something. Storm damage guidance that positions you as the company that knows what they're talking about. Insurance claim tips that make homeowners feel less overwhelmed. Content about warranties that answers questions before anyone has to pick up the phone.

This isn't about going viral. It's about being the roofer people think of first when they're standing in their kitchen looking up at a water stain.

Facebook Is Where Henderson Actually Lives Online

Big metro areas might be all about TikTok and LinkedIn. Henderson? Folks are on Facebook. Community groups, buy-sell-trade pages, neighborhood threads about who got hit worst after last night's storm. That's where the conversations are happening, and that's where your roofing company needs to show up.

We focus your budget and your content where it'll actually do something. Not spreading thin across six platforms hoping something sticks. Targeted posts, local engagement, and content that makes sense for a roofing company serving the area around the courthouse square — not some generic playbook written for a company in Dallas.

And we tie it back to results. Not vanity metrics. Are people clicking through to request an inspection? Are they sending you messages? Are they saving your posts for later when they actually need a roof? That's what matters.

What This Costs and What You Get

Social media management and advertising starts at $750/mo. That covers strategy, content creation, posting, and ad management — the full picture. You're not paying for someone to schedule random posts and disappear.

You'll get a content calendar built around what actually drives roofing leads: storm season prep, project photos, inspection offers, warranty breakdowns. We run the ads, watch the numbers, and adjust when something's working or isn't. And if you don't have a website that can catch the traffic we're sending, we can build one — a full site starts at $1,500.

No long-term contracts where you're locked in for a year hoping it eventually pays off. If it's working, you'll know. If it's not, we'll fix it or you'll walk. That's how this should work.