Do I need to be on both Facebook and Instagram?

For landscaping in a small town like Van, Facebook is where most of your customers are. Instagram is a strong second because your work is so visual. We'd recommend both, but if you had to pick one, Facebook first.

How often should a landscaping company post on social media?

Three to four times a week during your busy season, and a couple times a week in the off months. Consistency matters more than volume. Ten posts in one week then nothing for a month won't do much for you.

Can you run ads just to people in the Van area?

Yes. Facebook and Instagram let us target by location, home ownership, and interests. We can run ads specifically to homeowners within a radius of Van, TX. In a smaller market, your ad budget stretches further because there's less competition.

What kind of posts actually get landscaping customers to call?

Before-and-after project photos perform the best, hands down. Seasonal reminders work well too — things like fall leaf cleanup or spring bed prep. Short videos of a job in progress get a lot of engagement. The key is always having a clear way to request a quote attached to the post.

I don't have time to take photos on every job. Is that a problem?

Nope. We'll tell you exactly what shots to grab — usually two or three quick photos before you start and after you finish. Takes less than a minute. You text them to us and we do everything else.

Social Media Marketing · Van, TX

Social media for Van landscapers that actually does something

You've got a truck, a trailer, and yards that look incredible when you're done. But nobody's seeing the work unless they drive past it. We build social media that puts your best projects in front of the people in Van who are already thinking about their yard.

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Your before-and-afters are doing nothing sitting on your phone

That's the short version. You finish a job in Van, snap a quick photo because the yard looks great, and then it just sits in your camera roll. Maybe you post it three weeks later with a caption like "another happy customer" and move on. Nobody sees it. Nobody calls because of it.

What works for landscapers on social media

Facebook and Instagram were basically built for what you do. Landscaping is visual. A patchy, sun-scorched yard turning into something green and clean — that stops people mid-scroll. Mulch beds with fresh edges. A new patio going from bare dirt to finished stone. This stuff performs.

But it's not just about pretty pictures. Timing matters. Posting spring cleanup services in February when folks in Van Zandt County are starting to think about their yards. Showing off fresh sod installs right when the weather breaks. Running a simple ad to people within 15 miles of Van ISD who own homes. That's how social media actually brings in mowing contracts and landscape jobs — not random posting whenever you remember.

And you don't need to dance on camera or go viral. Consistent, good-looking posts that show real work and make it easy to request a quote. That's the whole formula.

How we'd set this up for your landscaping business

First thing — we figure out what services you want to push. Maybe you're booked solid on weekly mowing but you want more hardscape jobs or seasonal cleanups. Social media should be aimed at the work you actually want, not just whatever we feel like posting.

We'd build out a content calendar that makes sense for your season. Spring and fall are your heavy booking windows, so that's when we push hardest. Summer is maintenance mode — keeping your name in front of people, sharing project photos, maybe a quick tip about keeping St. Augustine alive in July. Winter is when we plan, build up content, and get ready to hit it again.

Your before-and-after photos are gold, but they need to be shot right and posted with intention. We'll show you what to grab on the job site — takes about 30 seconds — and we handle the rest. Captions, hashtags, location tags for Van and the surrounding area, all of it. If you want to run paid ads during peak season, we can do that too. Even a small budget goes a long way in a town this size because you're not competing with a million other landscapers for eyeballs.

Our social media and ads management starts at $750 a month. That covers content creation, posting, and tying it all back to actual quote requests — not just vanity metrics. If you need a website to send people to from your social profiles, we build full sites starting at $1,500.