Which social media platforms work best for home services in a small town like New London?

Facebook is the big one. Local groups, community pages, and word-of-mouth sharing all happen there. Instagram works well too, especially for trades where you can show visual results. We focus on where your actual customers spend time, not wherever's trending.

How often should a home service business post on social media?

Three to four times a week is a good baseline. Consistency matters more than volume. One solid post with a real photo from a job beats five generic quotes slapped on stock backgrounds.

Can social media actually generate leads for a local service business?

Yes—when it's done with intent. Posts that show your work, highlight your service area, and make it easy to contact you turn browsers into callers. We also use targeted local ads to put your business in front of homeowners who are actively looking for help.

What if I don't have time to take photos or videos on the job?

We work around that. A quick phone photo before and after a job takes thirty seconds and gives us great material. We'll coach you on what to grab and handle everything else—editing, captions, scheduling, posting.

How do I know if my social media is actually working?

We track direct messages, link clicks, quote requests, and calls that come through your social profiles. If a post gets a hundred likes but zero inquiries, that's not working. We measure what matters to your bottom line.

Social Media Marketing · New London, TX

Social Media Marketing for Home Services in New London

You're already doing the hard work—fixing pipes, running wire, keeping homes standing. But if nobody in New London sees you online, you're invisible to the next person searching for help. We build social media that actually connects home service businesses with the folks who need them.

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You Don't Have a Follower Problem

You have a strategy problem. Posting a blurry job site photo every two weeks with a caption that says "another happy customer" isn't marketing. It's just noise.

What Actually Works for Home Services

Home services are visual. A before-and-after of a bathroom remodel, a time-lapse of a deck build, a quick video showing how you diagnosed a problem—that's the stuff that stops people mid-scroll. Facebook and Instagram reward content that gets reactions, and real work gets reactions.

But here's where most folks in trades get stuck. You're on a job site at 7 AM and you don't get home until dark. You're not thinking about hashtags or posting schedules. You shouldn't have to. That's what we handle—building out a calendar, writing posts that sound like you (not some corporate script), and making sure your pages look like an active, trustworthy business when someone checks you out before calling.

We tie every post back to something that matters: booking a call, requesting a quote, or just keeping your name in front of people in Rusk County so you're the first one they think of when the AC dies in July.

Social Media That Sends You Customers, Not Just Likes

The frustrating part? You probably know a competitor who's getting jobs off Facebook. Maybe their work isn't even as good as yours. But they show up. They post consistently. They respond to comments. And people trust what they can see—so the business that's visible wins. Every time.

For a small community like New London, social media isn't about going viral. It's about being present. When someone in town asks for a plumber recommendation in a local Facebook group, your name should already be familiar. When a homeowner drives past your truck and looks you up on Instagram, they should see a feed full of finished work and real posts—not a page that hasn't been updated since last fall.

We set up your profiles the right way, with your service areas, your categories, your contact info all where it should be. We plan content around what you actually do—seasonal services, emergency availability, the kinds of jobs you want more of. And we track what's working. Not vanity metrics like follower count, but messages, calls, quote requests. The stuff that pays.

Our SEO and ads packages start at $750 a month, and that can include social media management alongside search advertising. If you just need a solid web presence to point your social pages to, a full website starts at $1,500. Either way, you get something built around how home service customers actually find and pick who to call.

You don't need a massive budget. You need consistency and a plan. We'll handle both.