Do people in Murchison even use social media enough for this to matter?

Yes. Facebook alone is wildly popular in rural East Texas communities. It's where folks check in on local news, ask for recommendations, and share who did good work on their house. If you're not showing up there, you're invisible to a big chunk of potential customers.

What platforms should a home services business focus on?

Facebook first, Instagram second. For home services in a community like Murchison, Facebook is where the conversations happen. Instagram is great for showing off finished work with photos and short videos. We wouldn't spread you thin across platforms that don't make sense for your business.

How is this different from me just posting stuff myself?

Consistency and strategy. Most business owners post when they remember, which is maybe once a month. And the posts are usually just a logo or a generic graphic. A real social media plan means regular content that's designed to get engagement and drive people to contact you.

Will I see results right away?

Social media is a longer play than paid ads. You'll likely start seeing more engagement within the first few weeks, but turning that into steady leads takes a couple of months of consistent posting and smart targeting. It builds on itself over time.

Can you run Facebook ads targeting just my service area?

Down to the zip code. We can target homeowners within a specific radius of Murchison, or cover the broader Henderson County area and beyond. Whatever matches where you actually want to work.

Social Media Marketing · Murchison, TX

Social media marketing for home services in Murchison

You're a home services pro in Murchison. You know how to fix things, build things, keep things running. But your Facebook page has 47 likes and your last post was from November. That's not a social media strategy — that's a forgotten account.

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That $50 boosted post didn't do anything

You've probably thrown $20 or $50 at a boosted post on Facebook before. Maybe a few times. And then you looked at the results and saw a bunch of reach numbers that didn't translate to a single phone call.

That's because boosting a post without a plan is just paying to be background noise. Folks in Murchison and across Henderson County scroll past dozens of ads a day. A photo of your work truck with "Call us for all your plumbing needs!" underneath isn't stopping anyone's thumb.

The money isn't the problem. The approach is.

What actually works in a small town

Murchison is tight-knit. Everybody knows everybody, or at least knows somebody who does. That's actually a massive advantage on social media — if you know how to use it.

A before-and-after of a kitchen remodel at a house on the road out past the Methodist church? People recognize that. They share it. They tag their neighbor who's been talking about redoing their bathroom. That's the kind of content that turns into calls.

Short videos of work in progress. Honest posts about what a job actually involves. Quick tips that make you look like you know what you're doing — because you do. This stuff works on Facebook and Instagram without needing a huge budget or a marketing degree.

You don't have time for this — we know

Running a home services business means you're on job sites, not sitting around writing captions. And by the time you get home, the last thing you want to do is think about what to post on Instagram.

So don't. That's the whole point of handing this off. We build out a posting schedule, create the content, and make sure it's actually tied to getting you booked. Not vanity metrics. Not follower counts that don't pay your bills.

Our social media and ads packages start at $750 a month. That covers strategy, content, and paid campaigns that target real people in your service area — Murchison, Athens, Brownsboro, the whole stretch of East Texas where your customers live.

Stop comparing yourself to the big guys

The national home services franchises have marketing departments and six-figure ad budgets. You're not going to out-spend them. But you don't need to.

People in small communities want to hire local. They want to see your face, know your name, and feel like they're supporting someone from around here. Social media is the easiest way to build that kind of trust without knocking on every door in town.

You just need someone who gets how to do it right and won't waste your money doing it.