Do I really need to be on Instagram if most of my customers are older?

Depends on your service. Plumbing and HVAC? Facebook's probably fine. But if you do remodeling or anything visual, Instagram helps because people show their spouses. Even if your customer is 55, their daughter might see your work and send it to them. It's not one or the other—you can do both without doubling your workload.

What if I don't want my competitors seeing what I'm posting?

They're going to see it anyway. And honestly, they're not your audience—homeowners in Cherokee County are. If a competitor copies your post, that's annoying but it doesn't take money out of your pocket. What costs you money is being invisible while they're out there posting and you're not.

How do I know if anyone's actually calling me because of social media?

Ask them when they call. Seriously—just add 'how'd you hear about us?' to your intake. You'll know pretty fast if it's working. We can also track clicks and messages that come directly from your posts or ads so you're not just guessing.

Can you just post for me or do I have to send you photos every week?

Little bit of both. We'll handle the writing, scheduling, and posting. But yeah, we'll need some photos from you—finished jobs, your truck, whatever. You don't have to send them on a schedule. Just text them over when you have them and we'll build a queue. If you've got zero photos, we'll figure something out, but real photos of your actual work always perform better.

Social Media Marketing · Jacksonville, TX

Social Media Marketing for Home Services in Jacksonville

Your social media is costing you jobs right now. Not because you're doing it wrong—because you're barely doing it at all, and the guys who are showing up in people's feeds are getting the calls you should be getting.

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Nobody's Seeing Your Posts

You take a photo of the water heater you just installed off Highway 69, post it to Facebook, and then... nothing. Maybe your spouse likes it. Maybe someone from high school you haven't talked to in 15 years reacts with a thumbs up. But nobody's calling you because of it. You're doing the thing everyone says you're supposed to do—be on social media—but it's not connected to anything real. Just another task that takes time and doesn't move the needle.

Social Media That Actually Connects to Your Business

Social media for home service companies isn't about going viral or getting famous. It's about staying visible to the people in Jacksonville and Cherokee County who might need you next month. Someone sees your post about a clogged drain near Community Park, remembers your name, then calls you three weeks later when their kitchen sink backs up. That's how this works.

We'll figure out what to post, when to post it, and how to make it look like you didn't just roll out of bed and take a blurry phone pic. Before-and-after shots. Quick tips that actually help people. Stuff that reminds your neighbors you exist and you know what you're doing. And we'll tie it to where you want calls from—not just random likes from people in other states who will never hire you.

What You Actually Get

We'll set up your profiles so they don't look abandoned. We'll post consistently—because posting once in March and then going silent until October doesn't help anybody. We'll write captions that sound like you, not some marketing robot. And we'll actually respond to comments and messages so people know you're a real business and not just a ghost page.

This isn't about tricking the algorithm or running some complicated influencer strategy. It's about showing up where your customers are already scrolling. Facebook's still huge in Jacksonville—people are in the neighborhood groups, they're asking for recommendations near East Texas State Hospital, they're looking for someone who can fix their AC before summer hits. If you're not there, someone else is.

We charge starting at $750/mo for ongoing work that includes social posting and ad management if you want to actually put some budget behind reaching more people. We'll also keep your site running and updated for starting at $50/mo so when someone does click through from Instagram or Facebook, they don't land on something broken. You don't have to guess if this is working—we'll show you where your calls and messages are coming from. No fluff. Just whether people are actually reaching out or not.