We're a small church. Is social media really worth it for us?

Small churches benefit the most, honestly. A big church has name recognition and a building everyone knows. A smaller congregation relies on being discovered — and social media is the main way that happens now. Even a well-maintained Facebook page makes a difference.

Can you help us promote specific events like VBS or holiday services?

Absolutely. We'll create event-specific posts, set up Facebook events, and schedule a lead-up campaign so the word gets out over a couple weeks instead of one announcement the day before. We can also run low-cost targeted ads to reach families nearby if the event calls for it.

Our pastor doesn't want the church to feel 'marketed.' How do you handle that?

We hear that concern a lot in this space. The content we create isn't salesy. It's informational and inviting — service times, event reminders, photos from community life. Think of it less as advertising and more as leaving the front door open so people know they're welcome.

Who actually creates the content? Do we need to send you photos every week?

We work with whatever you can share. If someone on your team can snap a few photos during Sunday service or a Wednesday night program, that gives us real material. We'll handle the rest — writing, formatting, scheduling. We can also create graphic posts and text-based content that doesn't require photos at all.

Social Media Marketing · Tyler, TX

Social Media Marketing for Churches in Tyler

Your church had an empty seat last Sunday that didn't need to be empty. Someone nearby was looking for a place to attend, opened Facebook, and couldn't find enough about your church to take the next step.

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People Research Churches Before They Visit

Walking into a church for the first time is a big deal for a lot of folks. They want to know what to expect — what the service feels like, how people dress, whether there's a kids' program, what the pastor sounds like. They'll check your Facebook page before they check your front door. If your last post is from three months ago and it's a blurry photo of a potluck, you've told them something about your church. Just not what you meant to say.

It Doesn't Have to Be Flashy

Church social media works differently than business social media. Nobody's expecting reels with trending audio or branded graphics every day. What they're expecting is signs of life. A post about this week's sermon topic. Photos from a recent event. A reminder about your food drive. A short clip from worship. Regular proof that your church is active and welcoming.

The goal isn't likes. It's lowering the barrier for someone who's already thinking about visiting.

What We'll Build for Your Church's Social Presence

Service times, your address, and a Google Maps link — these need to be current and visible on every platform. It sounds obvious but a surprising number of church pages have outdated hours or no address at all. That's where we start. The basics.

From there, we create a content rhythm tied to your actual church calendar. Sermon series, volunteer opportunities, youth group events, holiday services, community outreach. We'll schedule posts around what's already happening. You won't need to invent things to talk about.

We also set up your profiles so someone can get from "I'm curious" to "I'll be there Sunday" in about thirty seconds. Event pages for services. Links to your beliefs page. A way to submit a prayer request or sign up to volunteer. Facebook and Instagram both support this kind of quick access — it just has to be configured right.

A lot of churches in Tyler have a strong physical community but almost no digital one. The folks who already attend know everything through word of mouth and the bulletin. But the family that just moved to town, or the person driving past on Troup Highway who saw your sign — they're going to look you up. What they find needs to match who you actually are.

Our social media management starts at $750/mo. That includes content planning around your church calendar, post creation, scheduling across Facebook and Instagram, and a monthly look at what's reaching people. If your website also needs attention — especially if service times or event info is hard to find there — a simple site starts at $300 and can be ready in a few days.

This isn't about marketing in the way a business markets. It's about being findable and being clear. The rest is up to the work your church already does.