Do we need to be on Instagram if most of our members are on Facebook?

Your current members might be on Facebook, but the people you're trying to reach — younger families, twenty-somethings, folks who just moved to the area — are more likely on Instagram. It depends on your goals. If you're just communicating with existing members, Facebook might be enough. If you're trying to grow, you probably need both.

What kind of content works for a church on social media?

Short video clips from sermons do well. So do behind-the-scenes moments — setting up for VBS, the youth group doing something fun, a potluck in the fellowship hall. Real, unpolished stuff tends to outperform anything that looks like a produced ad. People want to see what your church actually feels like, not a brochure version of it.

Can we still post things ourselves too?

Yes, and you should. If your pastor wants to go live on a Wednesday night or someone snaps a great photo at a church event, post it. We'll build the consistent foundation so that those spontaneous posts land with a bigger audience.

How do you handle content approval for a church?

We send everything to whoever you designate — pastor, church admin, communications committee — before it goes live. Churches have specific things they want to say and specific ways they want to say them. We're not going to post something that doesn't represent your beliefs or your tone.

Will social media actually bring new people to our church?

It's one piece of it. Social media puts you in front of people who wouldn't have found you otherwise and gives them a reason to visit. But it works best when your website is solid, your service info is accurate on Google, and the in-person experience matches what they saw online. We can help with all of that.

Social Media Marketing · Overton, TX

Social Media Marketing for Churches in Overton

Your church has a Facebook page. Maybe someone on staff posts a verse graphic on Sundays. Maybe not even that. Either way, it's not doing what you need it to do — and you already know that.

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You Tried. It Didn't Stick.

Somebody volunteered to run the church Facebook page. They were excited about it for a month, maybe two. Then life happened — kids got sick, work picked up, and suddenly the last post is from September.

Or maybe you've been consistent, but it still feels like shouting into a void. You post your service times, share a Bible verse, and get a couple of likes from the same three people. Meanwhile, folks in Overton who'd probably love your church don't even know you exist because they never see you in their feed.

That's not a motivation problem. It's a strategy problem. Social media platforms don't just show your posts to everyone who follows you — they decide who sees what based on how people interact with your content. If nobody's engaging, the algorithm buries you. And posting more of the same won't fix that.

What We Actually Do for Your Church

1. **Build a content plan around your church calendar.** Vacation Bible School, Wednesday night meals, youth group events, Easter services, community outreach — we turn what's already happening at your church into content people want to share. Not generic religious quotes. Real stuff from your real congregation.

2. **Create posts designed to get responses.** Questions that invite conversation. Event announcements that make people tag a friend. Short videos that don't require a production crew. The goal is interaction, because interaction is what makes the platform show your content to more people.

3. **Make it easy for newcomers to take a step.** Every post ties back to something — visit this Sunday, sign up for the men's breakfast, submit a prayer request. Social media that doesn't lead somewhere is just noise. We connect it to the things your church actually cares about: people showing up, getting involved, finding community.

4. **Handle the posting so your pastor doesn't have to.** Ministry leaders have enough on their plate between sermon prep, hospital visits, and keeping the youth group from burning down the fellowship hall. We take social media off the list.

A Church in a Small Town Needs This More, Not Less

In a town like Overton, people assume everyone already knows where the churches are. And sure — if you grew up there, you probably do. But new families move in for the schools. People drive through on 135. Younger folks who haven't been to church in years might be open to it but aren't going to just walk in cold on a Sunday morning.

Social media is how they'll check you out first. They'll look at your page, scroll through your posts, and decide if your church feels like a place they'd be welcome. If your last post is four months old or it's nothing but flyer images with tiny text, that's your first impression. And it's not a good one.

Our social media marketing starts at $750/mo. That covers strategy, content creation, and posting — you approve everything, we do the work. If your church also needs a website that actually supports what we're doing on social, a full site starts at $1,500.