What platforms should our church be on?

Facebook is the main one for churches in smaller towns — that's where most of the community already is. Instagram can help if you want to reach younger families. We'd look at where your congregation and your area actually spend time online and focus there instead of spreading thin across five platforms.

We have volunteers who post sometimes. Is that enough?

It depends on how consistent they are. Sporadic posting is almost worse than none because it signals that nobody's really paying attention. If your volunteers are reliable and posting weekly, great. If it's more like once a month when someone remembers, that's where things fall off.

Can you post about events we plan at the last minute?

Yes. We'd set up a simple way for you to send us event details — even a text works. Last-minute things like weather cancellations or schedule changes can go up fast. The regular content runs on a schedule, but we can be flexible when real life happens.

Do churches really need paid social media ads?

Need is a strong word. But a small ad budget — even $50 behind a post about your Christmas service — can put your church in front of hundreds of people near Cedar Creek Lake and Lake Palestine who wouldn't have seen it otherwise. It's not about selling anything. It's about reach.

How do you know what to post for our church?

We'd start by learning your church's rhythm — when services happen, what ministries you run, what events are coming up. Your beliefs, your personality, your calendar. We write and schedule content around that. You approve everything before it goes live.

Social Media Marketing · Malakoff, TX

Social media marketing for churches in Malakoff

Malakoff sits between a power plant and a lake, and most folks passing through are headed to one or the other. If your church wants to be part of that mental map — the places people actually know about and talk about — your social media needs to do more than exist. It needs to say something worth hearing.

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Your church has a message. Social media is where people are actually listening.

There's a difference between having a Facebook page and using it. A lot of churches in small towns set one up years ago, posted service times, maybe shared a verse on Easter, and that was about it. The page is still there. It just isn't doing anything.

And that's the real problem — not that you're doing social media wrong, but that an inactive page can actually work against you. Somebody new moves out near Lake Palestine, looks up churches in the area, finds your page, and the last post is from November. They don't call to ask if you're still open. They just scroll past. A quiet page reads like a closed sign. That's not fair, but it's how people process information now. They check online before they check in person.

What a church actually needs from social media isn't complicated. You need your service times visible and current. You need your location easy to find — Malakoff isn't huge, but people still want a map pin, not a paragraph of directions. You need posts about what's happening this week: community meals, youth group, volunteer opportunities, prayer nights. And you need it showing up consistently, not in bursts. The goal isn't to go viral. The goal is to be present and findable so that when someone in Henderson County is looking for a church home, yours doesn't look abandoned. We can set that up and keep it running so you don't have to think about it every week.

What this looks like and what it costs

Here's the practical side. We'd manage your church's social media presence — posting schedule, content that matches your ministry calendar, and making sure the basics (service times, location, beliefs, how to get involved) are always front and center on your profiles. Event announcements go up when they should. If your church runs a food pantry or hosts a community event at the park, that gets posted with enough lead time for people to actually show up.

We also set up the stuff that turns a passive follower into someone who walks through the door. That means connection points — links to prayer request forms, volunteer signups, small group info. Not every post is a flyer. Some of it is just showing that your church is active, real, and welcoming. A short video from the pastor. A photo from Wednesday night. The kind of thing that makes someone think, "I could see myself there."

Our SEO and ads management starts at $750 a month, which covers the ongoing social media work, content planning, and paid promotion when it makes sense — like boosting a post about your Easter service to folks within 15 miles of Malakoff. You're not competing with megachurch budgets. You're just making sure the people nearby who are already searching can actually find you. That's a reasonable thing to spend money on.