Do you handle both Facebook and Instagram for churches?

Yes. For most churches in Henderson, Facebook is where the majority of your congregation and community already are. Instagram can work well for reaching younger families. We'll figure out where your time and money are best spent rather than spreading thin across every platform.

Can we still post things ourselves if we want to?

Of course. If your pastor wants to share a thought or a volunteer snaps a great photo at an event, post it. We'll work around it. The goal is to make sure your pages stay active and consistent even when your team is busy—not to lock you out of your own accounts.

What if we don't have good photos or video to use?

We'll work with what you have. A few decent phone photos from a Sunday service or a community event go further than you'd think. Over time, we can help you build a library of real images from your church. Authenticity matters more than production quality for a local congregation.

How do you measure whether social media is working for a church?

It's not just about likes. We look at things like how many people are seeing your posts, whether they're clicking through to your website or event pages, and if your follower count is growing with local people. We'll send you reports so you can see what's actually happening, plain and simple.

We're a smaller church. Is social media marketing even worth it for us?

Smaller churches benefit the most, honestly. You don't have a big sign on the highway or a radio spot. Social media is how new residents in Henderson find out you exist. A family moving to town is going to search Facebook or Google before they visit. If your last post is from four months ago, they'll keep scrolling.

Social Media Marketing · Henderson, TX

Social Media Marketing for Churches in Henderson

Around 70% of adults in the U.S. use Facebook. That's not a marketing stat we're throwing around to impress you—it's just the reality of where people spend their time. If your church in Henderson isn't showing up in those feeds with anything useful, you're invisible to folks who might be looking for exactly what you offer.

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The Problem Isn't That You're Bad at Social Media

It's that nobody told you what church social media is actually supposed to do. Most churches treat Facebook like a bulletin board. Service times on Sunday morning, maybe a holiday graphic from Canva, and then silence until next week. That's not a presence. That's a checkbox.

Social media for a church in Henderson should do a few specific things: help visitors figure out who you are before they ever walk through the door, keep your congregation connected between Sundays, and make it dead obvious how someone can show up, get involved, or ask for prayer. That's it. You don't need to go viral. You don't need a TikTok strategy. You need consistency and posts that actually say something.

The hard part isn't the ideas. It's the time. Your pastor's already writing sermons, visiting folks in the hospital, and managing a building. Your volunteers have day jobs. Nobody's sitting around with two free hours to plan a content calendar. So it just doesn't get done. We handle it.

What We'd Actually Post (and Why)

Not filler. Not stock graphics with Bible verses in cursive. Here's what a real social media plan for a Henderson church looks like:

1. **Weekly service reminders with context.** Not just "Join us Sunday at 10 AM." Something like what the sermon series is about, what to expect, where to park if you've never been. The kind of post that answers a visitor's unspoken questions.

2. **Event promotion that starts early and repeats.** Whether it's a Wednesday night supper, a VBS week, or a community outreach at the Rusk County Courthouse square—one post isn't enough. We'll build a short runway so people actually see it and plan for it.

3. **Connection content.** Volunteer spotlights. Ministry updates. Prayer request reminders. Short recaps of what happened last Sunday. This is the stuff that makes people feel like they belong to something between services.

4. **Visitor-facing posts.** What your church believes. What your kids' ministry looks like. How to find you. These rotate in regularly so new followers don't have to dig through six months of posts to figure out the basics.

Each post ties back to something real—an event, a ministry, a way to get involved. No posting for the sake of posting.

You Don't Need a Huge Budget for This

Churches compare themselves to megachurches with full media teams and feel behind before they start. But a congregation in Henderson doesn't need that. You need someone who understands what your community actually responds to and can keep your pages active without it becoming another burden on your staff.

Our social media and ads management starts at $750/mo. That covers content planning, post creation, scheduling, and basic ad campaigns if you want to reach folks in Henderson and the surrounding area who aren't already following you. We can target by geography, so your posts show up for people in Rusk County—not strangers three states away.

And if you need a website that works alongside your social media—somewhere to send people when they click through—a full site starts at $1,500. But we'll talk about what actually makes sense for where you are right now.