What platforms should our church actually be on?

Facebook is still where most folks in East Texas check for local churches and events. Instagram can work well for a younger congregation or for sharing photos from events and services. We'd figure out what makes sense for your church specifically rather than spreading thin across five platforms nobody checks.

Our pastor doesn't want the church on social media. How do we handle that?

That's more common than you'd think. Social media for a church doesn't have to mean hot takes or theological debates. It can be as simple as service times, event reminders, and photos from community gatherings. Practical information, not performance. Most pastors are fine with that once they see what it actually looks like.

How often would you post for us?

It depends on what's happening at your church, but a few times a week is usually the right pace. Enough to stay visible, not so much that it feels like noise. We'd build a schedule around your actual calendar — services, events, ministry activities, seasonal programs.

Can we handle some of the posting ourselves and have you do the rest?

Yes, and honestly that can work well for churches. Your staff or volunteers might want to share something in the moment — a photo from a Wednesday night dinner, a quick update from the pastor. We can handle the planned, recurring content and make sure the page stays consistent while your people add the personal stuff.

We barely get any engagement on our posts. Is something wrong?

Probably not as wrong as you think. Small-town church pages aren't going to get hundreds of likes. But engagement isn't really the point — visibility is. When someone searches for your church or checks your page before visiting, they're seeing your posts even if they never hit the like button. Consistent posting builds trust quietly.

Social Media Marketing · Hawkins, TX

Social Media Marketing for Churches in Hawkins, TX

Social media won't fill your pews on Sunday morning. No amount of Instagram reels is going to replace a handshake in the parking lot or a neighbor's invitation to come sit with them. But it can do something else — something churches in small towns like Hawkins tend to overlook.

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What Social Media Actually Does for a Church

It answers questions before people have to ask them. That's the real job. Somebody new moves out near Hawkins — maybe they're teaching at the ISD, maybe they bought a few acres off 14. They're looking for a church. They're going to search on their phone, and they're going to check Facebook before they check anything else.

What they find matters. If your last post is from November 2023 and it's a blurry photo of a potluck, that tells them something. If your page has this week's service times, a short note about what your church believes, and a few photos that look like real people actually go there — that tells them something too. Neither one is a lie. But only one of them is working for you.

We can set up a posting rhythm that keeps your church visible without turning your pastor into a content creator. Service reminders, event announcements, short posts about ministries and community programs, volunteer opportunities, prayer request links. The kind of stuff that actually serves your congregation and gives newcomers a reason to show up. Not viral content. Not trending audio. Just clear, consistent communication that makes your church easy to find and easy to understand.

A Frank Conversation About Churches and Social Media

You're probably thinking: we don't have the budget for this. And fair — you're a church in a town of about a thousand folks, not a megachurch with a production team.

But here's what's kind of funny. The churches that struggle most with social media aren't the ones without money. They're the ones where somebody volunteered to "handle Facebook" three years ago and now they post once a month and feel guilty about it. Or the ones where the youth pastor was doing great with it and then moved to Longview.

Social media management starting at $750/mo covers the actual work — planning posts, writing them, scheduling them, making sure your event calendar stays current and your service info is accurate. We tie everything back to what your church actually needs: more visitors finding you, more members staying connected during the week, and less time spent by your staff trying to figure out what to post on a Tuesday afternoon.

You don't need to go viral in Wood County. You need to be findable, current, and real. That's a lower bar than you think, and most churches aren't clearing it.

Beyond Just Posting

A good social media presence works better when it has somewhere to send people. If someone sees your Facebook page and wants to learn more, your website needs to back that up — beliefs, ministries, service times, maybe a way to submit a prayer request or sign up to volunteer.

If your website isn't doing that yet, a full site starting at $1,500 can get you there in about a week. And if you want people searching "churches near Hawkins TX" to actually find you, a website-plus-SEO package starting at $3,500 puts the two pieces together.

But the social media piece stands on its own too. For a church near the community center and the school campus, where folks already know each other by name — sometimes you just need a consistent presence that reminds people you're there, you're active, and there's a seat for them Sunday morning.