How quickly can Google Ads start bringing in leads for my law firm?

Ads can go live within a few days of setting up the account. You can start getting calls and form submissions that same week. The optimization takes longer—usually a few weeks of data before we can make confident adjustments to targeting and bids.

What's the difference between the management fee and the ad spend?

The management fee, starting at $750/mo, is what you pay us to build, monitor, and adjust your campaigns. The ad spend is what you pay Google directly for the clicks. They're two separate costs. We'll recommend an ad budget based on your practice areas and competition in the New London area.

Can you target just Rusk County and the surrounding area?

Yes. Geographic targeting is one of the first things we set up. We can target by radius around New London, by specific cities, or by county. We can also exclude areas you don't want to serve.

What if I only practice one area of law?

That actually makes campaign setup simpler. Fewer practice areas means a tighter keyword list and more focused ad copy. The management fee stays the same—the work is in the ongoing monitoring and adjustment, not just the initial build.

Do I own the Google Ads account?

Yes. We set it up under your name and your billing. If you ever part ways with us, the account and all its data stay with you. That includes the keyword lists, ad copy, and conversion history.

Google Ads Management · New London, TX

Google Ads Management for Lawyers in New London

Most law firms that try Google Ads on their own end up paying for clicks from people who'll never hire them. That's not a theory—it's how the platform works when nobody's minding it. We manage Google Ads campaigns for attorneys so the budget goes toward people actually looking for legal help in and around New London.

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The Short Version

You need clients. Google Ads can get them. But only if someone's watching the account, adjusting bids, cutting bad keywords, and making sure your ads show up for folks in Rusk County—not someone three states away searching for something unrelated. That's the service.

What Goes Wrong Without Management

Google makes it very easy to start spending money. They'll walk you right through setup, suggest keywords, and auto-apply recommendations that tend to benefit Google's revenue more than your caseload. None of that is secret. It's just how the platform is built.

The common problems look like this: your ads trigger for searches that have nothing to do with your practice areas. Someone searching "free legal advice" clicks your ad, you pay $15 or $40, and they were never going to retain you. Your ads run at 2 AM when nobody's looking for a lawyer. Your budget burns through by noon and you miss the afternoon searches that actually convert. Cost-per-lead creeps up and you can't figure out why.

These aren't edge cases. They're the default outcome when a Google Ads account runs without regular attention.

How We'd Run It for a Law Firm in New London

First, we figure out what practice areas you want to advertise. Family law, criminal defense, personal injury, estate planning—each one has a different keyword landscape and a different cost per click. A DWI attorney and an estate planning attorney shouldn't be running the same kind of campaign.

Then we build the account structure around those practice areas. Separate campaigns, separate ad groups, separate landing pages when it makes sense. We set geographic targeting tight—New London, Kilgore, Henderson, Overton, the surrounding areas where your clients actually come from. Not Dallas. Not Houston.

Negative keywords are where a lot of the real work happens. For every keyword you want to bid on, there are dozens of variations you need to exclude. "Lawyer salary," "law school requirements," "free consultation"—depending on your practice, these eat budget fast. We build that list before launch and keep adding to it weekly.

We watch the search terms report. That's the list of actual phrases people typed before clicking your ad. It tells you exactly what's working and what's waste. Most firms running their own ads have never looked at it. We check it regularly and make adjustments.

Ad copy gets tested. We run variations, see which ones pull more clicks from the right people, and kill the ones that don't. Bidding gets adjusted based on time of day, day of week, and device. If your phone consultations convert better than form fills, we shift budget accordingly.

Google Ads management runs starting at $750/mo, which covers the ongoing management—your actual ad spend with Google is separate and depends on your market and practice areas. We'll give you a recommended budget based on what the keywords cost in your area.