How quickly will I start seeing leads from Google Ads?

Most campaigns start generating clicks within the first few days. Actual consultation requests depend on your practice area and how competitive the market is. It typically takes two to three weeks of data before we can start making meaningful adjustments that lower your cost per lead.

Do I need a new website before running ads?

Not necessarily. But if your current site doesn't have dedicated pages for each practice area and a clear contact form, you're going to pay for clicks that don't convert. That's worse than not running ads at all.

Can you target just Smith County and the surrounding area?

Yes. Geographic targeting is one of the first things we configure. For a firm near New Chapel Hill, that usually means a radius covering the communities your clients would realistically drive from. We can adjust it based on what the data shows.

What if a competitor keeps clicking my ads?

Google has built-in protections against click fraud, and we monitor for suspicious patterns. No system catches everything, but invalid clicks get flagged and refunded by Google in most cases. It's a real concern but rarely the budget drain people assume it is.

How is this different from just boosting posts on Facebook?

Facebook ads interrupt people while they scroll. Google Ads show up when someone is actively searching for a lawyer. The intent is completely different. Someone typing "custody lawyer near me" is a lot closer to hiring you than someone who saw your post between vacation photos.

Google Ads Management · New Chapel Hill, TX

Google Ads for Lawyers Near New Chapel Hill

You probably ran a Google Ads campaign yourself at some point. Set a budget, picked some keywords that seemed right, and watched the money disappear without much to show for it. That's not a failure of the platform — it's what happens when nobody's minding the store.

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You Tried It. It Didn't Work. Here's Why.

Most lawyers who attempt Google Ads on their own make the same handful of mistakes. They bid on broad terms like "lawyer near me" without negative keywords filtering out irrelevant searches. They target too wide a geographic area — or too narrow. They write ad copy that sounds like every other firm. And then they check the dashboard once a week, if that.

The result is predictable. Clicks from people looking for legal advice they can't afford. Clicks from people in cities you don't serve. Clicks from folks searching for something that has nothing to do with your practice areas. Every one of those clicks costs money, and none of them turn into a consultation request.

Google Ads actually works well for law firms when the account is set up with intention. The problem was never the tool. It was the setup and the follow-through.

What a Properly Managed Campaign Looks Like

1. **Keyword targeting that matches your practice areas.** If you handle family law, your ads should show for people searching for custody attorneys and divorce lawyers in Smith County — not someone Googling "how to file a complaint against a lawyer." Negative keyword lists matter as much as the keywords you bid on.

2. **Geographic targeting that makes sense for your firm.** You're near New Chapel Hill. Your clients probably come from surrounding communities across East Texas. We set the radius to match where your actual clients would drive from — not the entire state, not a single zip code.

3. **Landing pages that ask for one thing.** When someone clicks your ad, they should land on a page built around that specific practice area with a clear way to request a consultation. Not your homepage. Not a page with six different phone numbers and a blog sidebar.

4. **Weekly adjustments based on real data.** Which keywords are generating form submissions? Which ones are just burning through budget? Cost-per-click shifts constantly, and bids need to move with it. This is the part most people skip, and it's the part that determines whether ads pay for themselves.

What This Costs and What You Get

Google Ads management runs starting at $750/mo, which covers campaign setup, ongoing keyword management, bid adjustments, and monthly reporting. That's the management fee — your actual ad spend with Google is separate and depends on how competitive your practice areas are in this part of East Texas.

You'll know where every dollar goes. We don't hide behind vague metrics or vanity numbers like impressions. The thing that matters is how many people clicked, how many of those filled out your contact form or called, and what each of those inquiries cost you.

If you also need a website that can actually convert those clicks into leads — with your practice areas clearly laid out, attorney bios that build credibility, and consultation request forms that work — a full site starts at $1,500. No point driving paid traffic to a site that doesn't do its job.