How much should I budget for ad spend on top of the management fee?

For an insurance agent in a market the size of Van, most folks start with $500 to $1,000 per month in actual ad spend. That's separate from the $750/mo management fee. We can help you figure out the right number based on what coverage types you want to push and how aggressive you want to be.

Can you target people searching for specific types of insurance?

Yes. We build separate campaigns or ad groups for auto, home, life, renters — whatever you sell. Each one gets its own keywords, its own ad copy, and its own landing page focus. Someone searching for life insurance quotes gets a different experience than someone looking for car insurance. That matters.

How fast will I start seeing quote requests?

Ads can start running within a few days of setup. You'll typically see clicks right away and quote requests within the first week or two. It takes about 30 days of data before we can really start making smart adjustments, but you're not waiting months to see if it works.

What if I already have a Google Ads account that's a mess?

We'll audit what you've got, figure out what's salvageable, and rebuild what isn't. Sometimes the account history is actually worth keeping because Google gives some weight to older accounts. We won't charge you extra to clean it up.

Do I own the ad account or do you?

You own it. Full access, full control. If you ever decide to part ways, everything stays with you — the account, the campaign history, all of it. We don't hold your data hostage.

Google Ads Management · Van, TX

Google Ads for Insurance Agents in Van That Actually Bring in Quotes

You're paying Google every time someone clicks your ad, and most of those clicks aren't turning into quote requests. That's not a minor inconvenience — that's your marketing budget disappearing into thin air. If you're an insurance agent in Van trying to grow with paid ads, you deserve better than what you're getting right now.

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Your Ad Account Is Probably a Mess

Most insurance agents running their own Google Ads are bidding on broad terms like "insurance" or "auto insurance Texas" and wondering why they're getting clicks from people three counties away who never fill out a quote form. The default settings Google gives you are designed to spend your money, not save it.

What Changes When Someone's Actually Watching

Google Ads can work for insurance agents in a town like Van. People search for car insurance, homeowners coverage, life insurance — they search with intent to buy. The problem isn't the platform. It's that nobody's minding the store.

We build campaigns around the coverage types you actually sell and the areas you actually serve. Van, Van Zandt County, the surrounding communities — not Dallas, not Houston, not some random zip code two hours away. Your ads show up when someone nearby types "home insurance quote" or "cheap car insurance Van TX," and they land on a page that makes it dead simple to request a quote or schedule an appointment.

And then we watch the numbers. Weekly. Which keywords are bringing in real quote requests? Which ones are just burning through your daily budget with nothing to show? We cut the waste and put more money behind what's working. That's it. No mystery to it.

Why This Matters More for Small-Town Insurance Agents

In Van, you're not competing with massive agencies running six-figure ad budgets. You're competing with maybe a handful of other local agents and a few online carriers. That's actually good news — it means a well-run campaign doesn't need to cost a fortune to show up first.

But it also means every dollar counts more. You can't afford to throw $500 a month at Google and just hope for the best. A bad keyword list in a small market doesn't just underperform — it can eat your entire budget before lunch on a Monday. You need someone adjusting bids, adding negative keywords, testing ad copy, and making sure your cost per lead stays where it needs to be.

The other thing — and this is the part that should frustrate you — is that Google's own recommendations inside your ad account are often terrible for small budgets. They'll tell you to broaden your targeting, raise your bids, add more keywords. All of that means spending more money. Google is an ad company. They make money when you spend more. Their suggestions aren't wrong exactly, but they're not built for an insurance agent in Van trying to get 10 good leads a month without going broke.

Our Google Ads management starts at $750/mo. You keep full ownership of your ad account, you see every number we see, and we talk to you like a person — not in jargon. If your cost per lead is too high, we fix it. If a campaign isn't pulling quote requests, we change it or kill it. Your ad spend is separate from our management fee, so you always know exactly where your money's going.