Should I run ads year-round or just during peak season?

Year-round, but with different strategies. Summer and winter are about emergency and repair searches with higher budgets. Spring and fall shift toward maintenance plans and tune-ups with lower spend. Turning ads off completely means starting from scratch every season, which costs more in the long run.

My competitor always shows up above me — can we fix that?

Usually, yes. Ad position depends on bid amount, ad quality, and landing page relevance. If your competitor is outbidding you, we can adjust. If their ad quality is higher because their landing page is better, we fix that. Sometimes both.

Do I need a separate landing page or can ads go to my website?

Dedicated landing pages almost always perform better for ads. Your homepage has too many options and distractions. A landing page built for one service with one clear action gets more calls per click. We can build these for you.

What's a reasonable cost per lead for HVAC in this area?

It varies by service. An AC maintenance lead might cost $30-50. An emergency repair lead during peak summer could run $75-150 because everyone's bidding on those. A full system replacement lead is more expensive but worth significantly more to your business. We track all of this so you know exactly what you're paying.

Can you set up ads for our maintenance plan specifically?

Absolutely. Maintenance plan campaigns work differently — lower urgency, more comparison shopping, seasonal timing. We'd target people searching for tune-ups, AC check-ups, and preventive maintenance, and send them to a page that explains your plan, pricing, and how to sign up.

I don't have a great website — does that matter for ads?

It matters a lot. Google factors your landing page quality into ad performance, and visitors who click an ad and land on a slow, clunky page won't convert. If your site needs work, we do that too — starting at $1,500 for a full rebuild.

Google Ads Management · Tyler, TX

HVAC Google Ads in Tyler That Bring Calls, Not Just Clicks

Half the HVAC companies in Tyler are running Google Ads right now. And half of those are throwing money away because the campaigns were set up in an afternoon and nobody's touched them since. In a market where one good AC replacement lead can be worth thousands, sloppy ad management is an expensive habit.

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Why HVAC Ads in Tyler Are Uniquely Tricky

Tyler's climate makes HVAC a year-round business, but the search volume swings wildly. When it's 103 degrees in July and someone's AC quits at their house off Grande Boulevard, they're searching with urgency. They'll click the first thing that looks legit. When it's mild in October, search volume drops and the clicks you do get are people planning ahead, comparing prices, maybe not ready to buy yet.

A campaign that doesn't account for that seasonality bleeds money. You can't run the same bids in February that you run in August. You can't use the same ad copy when someone's sweating through their shirt versus someone casually shopping for a maintenance plan. The approach has to shift.

And then there's the keyword problem. "HVAC Tyler" is a terrible keyword. You'll get people looking for HVAC jobs, HVAC training, HVAC parts, HVAC meaning. Every one of those clicks costs you. The searches that bring real jobs are specific: "AC not blowing cold Tyler TX," "furnace repair near Sylvania," "HVAC tune-up Smith County." Those are real people with real problems and money to spend.

We build campaigns that track these patterns. Separate ad groups for emergency work versus planned maintenance. Separate budgets for summer surge versus off-season. Bid adjustments by time of day — because someone searching at 2 AM probably needs emergency service and is worth more than a noon browse.

Your targeting has to be tight too. Google will happily show your ads to people in Kilgore or Longview if you let it. If your service area stops at Flint or doesn't extend past Whitehouse, we set those boundaries and keep them there. No wasted impressions, no irrelevant clicks.

We charge starting at $750/mo for management. Your ad spend with Google is on top of that and depends on how aggressive you want to be. For HVAC in Tyler during peak season, the companies that win are the ones spending enough to stay visible all day, not just until their budget runs out at noon.

What You'll Actually Get From Us

No fluff. No vanity metrics. We'll tell you how many calls came in, what each one cost, and which keywords drove them. If a keyword is eating budget without producing jobs, we cut it. If a new search term starts trending — like "mini split installation Tyler" — we add it.

We write the ad copy. We build landing pages if you need them. Your quick quote request form, your emergency service callout, your maintenance plan info — all of it should be on the page where ad traffic lands. Sending paid clicks to your homepage is like spending money on a billboard that says "figure it out yourself." We won't do that.

Landing pages built for ad traffic look different from regular website pages. They're focused. One service, one call to action, one phone number. If someone clicked an ad for AC repair, they should land on a page about AC repair with a form to request a quote. Not your homepage with six menu items and a slider.

You'll hear from us regularly. Not a monthly email with a spreadsheet — an actual conversation about what's working, what's not, and what we're changing. If you want to push harder during a heat wave or pull back during a slow month, we adjust fast.

And you can check your numbers anytime. We set you up with dashboard access so you can see your campaign performance whenever you want. Nothing hidden. The clicks, the costs, the calls — it's all there. If you want to pull up your phone between jobs and see how the day's going, you can.