How fast can Google Ads start generating leads for my home service business?

Ads can go live within a few days of setup. You can start seeing clicks and calls almost immediately. The first couple weeks are about gathering data—what's converting, what's not—and then we tighten everything up from there.

Do I need a website before running Google Ads?

You need somewhere to send the traffic. A dedicated landing page works, or a full site with your services and service areas laid out. If you don't have one yet, a simple site starts at $300 and can be ready in a few days.

What if I only serve a small area around Murchison?

That's actually an advantage. We can geo-target your ads tightly so you're only paying for clicks from people in your actual service area—Henderson County, parts of Van Zandt or Anderson County, wherever you work. Smaller targeting means less waste.

How is this different from just boosting a Facebook post?

Google Ads catches people actively searching for your service right now. Facebook puts your ad in front of people scrolling. Both have a place, but if someone's toilet is flooding, they're searching Google, not browsing their feed.

What's included in the $750/mo management fee?

Campaign setup, keyword research, ad copywriting, bid management, location targeting, and weekly monitoring with adjustments. You'll also get reporting so you can see what's working. The ad spend itself is separate—that goes directly to Google.

Google Ads Management · Murchison, TX

Google Ads for Home Services in Murchison

Are your Google Ads actually bringing in jobs—or just burning through your budget? If you're a home service business near Murchison, the answer matters more than most places. Smaller market, tighter margins, zero room for wasted clicks.

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The Problem With Running Your Own Ads

Google makes it easy to spend money. That's the whole business model. You set up a campaign, pick some keywords, enter your card number, and traffic starts flowing. Feels productive.

But traffic isn't leads. And leads aren't booked jobs.

Most home service campaigns we'd audit would show the same issues: broad match keywords pulling in searches that have nothing to do with your services. Ads showing in cities you don't work in. Click costs creeping up with no clear reason. And nobody watching the account day to day—just a credit card getting charged.

In a market like Murchison and the surrounding Henderson County area, you can't afford that. You're not a national chain with a cushion. Every dollar in your ad budget should point at someone who actually needs a plumber, an electrician, an HVAC tech, a roofer—whatever you do. If it's not doing that, it's just gone.

How We'd Set This Up

First thing—your campaigns get built around the services you actually offer and the areas you actually cover. That means Murchison, Athens, Brownsboro, Eustace, the ranch roads and rural routes between them. Not Dallas. Not Houston. Not some default 25-mile radius that includes half of nowhere.

Keywords get chosen based on what people type when they need help now. "Emergency plumber near me" converts. "Plumbing tips" doesn't. We know the difference.

Ad copy gets written to match the search. Landing pages get built to make booking easy—phone number up top, quote form that's short, service areas spelled out. Photos of finished work and clear descriptions of what you do. That's what turns a click into a call.

And then we watch it. Weekly. Adjusting bids, pausing what's not working, shifting budget toward what is. Google Ads management starts at $750/mo, and that includes the ongoing attention your account needs to actually perform.

So Why Aren't Your Current Ads Working?

Real talk.

You're probably bidding on keywords that sound right but don't convert. "Home services" is a great example—too vague, too broad, too expensive for what you get back.

Or your location targeting is off. Your ads are showing to folks in Tyler or Corsicana who'll never drive out to Murchison for a service call. You're paying for those clicks anyway.

Or—and this is common—nobody's looked at the account in weeks. Maybe months. The campaign's just running on autopilot while costs drift up and results drift down.

None of that is hard to fix. But it does require someone who's actually paying attention.

That's what we do. You handle the jobs. We handle the ads that bring them in.