How fast will I start getting leads from Google Ads?

Most campaigns start generating clicks within the first few days. Actual phone calls and form submissions from qualified prospects usually pick up within the first two to three weeks as we gather data and tighten the targeting.

Do I pay you and Google separately?

Yes. Our management fee starting at $750/mo covers the strategy, setup, monitoring, and ongoing adjustments. Your actual ad spend goes directly to Google — you control that budget and can see every dollar in your own account.

What if I only want leads during tax season?

That's a common approach for CPAs. We can run campaigns hard from January through April and pause or scale way back the rest of the year. You're not locked into running ads twelve months if it doesn't fit your business.

Can you target specific services like payroll or bookkeeping?

Yes. We build separate campaigns or ad groups for each service you want to promote. Someone searching for payroll services sees an ad about payroll — not a generic accounting ad. That specificity is what drives conversions.

What happens if my ads aren't working?

We'll know before you do. We're checking performance weekly and making adjustments. If something fundamental isn't working after the first month, we'll tell you straight and recommend changes — whether that's adjusting the budget, changing the landing page, or shifting strategy entirely.

Google Ads Management · New London, TX

Google Ads for Accountants in New London

Are you actually sure those Google Ads are bringing in tax clients — or are you just hoping? Running ads for a CPA firm in a town like New London takes a different approach than what works in bigger markets, and getting it wrong costs real money every single month.

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The Question Nobody Asks Until It's Too Late

How much have you spent on Google Ads this year? And how many of those clicks turned into someone sitting across from you with a shoebox of receipts?

Most accountants who try running their own campaigns pick broad keywords like "tax help" or "CPA near me" and let Google figure out the rest. Google is happy to figure it out. Google is happy to spend your budget showing your ad to people in Longview or Henderson who'll never drive to New London for tax prep. Google is happy to burn through $30 a day on clicks from people looking for free TurboTax alternatives.

That's not a Google problem. That's a setup problem. And it's fixable.

The difference between an ad account that brings in bookkeeping and payroll clients and one that just drains your checking account comes down to targeting, keyword selection, and someone actually paying attention to the data week after week. Not setting it up in January and checking back in April.

What We'd Actually Do With Your Ad Account

So here's how this works — plain and simple.

We build campaigns around the services you actually want to sell. Tax preparation. Bookkeeping. Payroll. Whatever you're trying to fill your calendar with. We pick keywords that match what real prospects in Rusk County and the surrounding area are typing into Google. We set geographic targeting tight enough that you're not paying for clicks from people three counties away who'll never become clients.

Then we watch the numbers. Weekly. Not monthly. Not quarterly. Weekly.

If a keyword is eating budget and not converting, we kill it. If an ad variation is outperforming another, we shift spend toward it. If your cost per lead creeps up — and it will try to — we adjust before it becomes a problem. You get reports that make sense. Not a 40-slide deck full of impressions and click-through rates that don't mean anything to you. Just: here's what we spent, here's how many leads came in, here's what we're changing next.

Real Talk About New London

New London is small. About a thousand folks. You know that. So you might be wondering if Google Ads even makes sense for a CPA firm here.

Short answer — yes, but not the way most people think about it.

You're not just advertising to people inside New London. You're reaching folks in Joinerville, Overton, Kilgore, and all through that stretch of Rusk County who need an accountant and are going to Google before they ask a neighbor. Tax season especially. People panic-search for CPAs in February and March the way they panic-search for plumbers when a pipe bursts. You want to be the first name they see.

And because your competition probably isn't running ads — or is running them badly — the cost per click in this market tends to be lower than what firms pay in Dallas or Houston. Your budget goes further. A campaign starting at $750/mo for ad management plus your ad spend can put you in front of every relevant search in your area. That's bookkeeping leads, tax prep leads, payroll inquiries — real people looking for exactly what you do.