How much should I budget for the actual Google Ads spend?

That depends on how aggressively you want to grow. For a CPA firm in a smaller market like Hawkins, even a modest monthly budget can produce results because competition for local keywords tends to be lower. We'll recommend a starting budget based on your goals and adjust from there.

Can you target just Wood County and the surrounding area?

Yes. Geographic targeting is one of the first things we set up. We can target by radius around Hawkins, by specific zip codes, or by county. No reason to pay for clicks from people three hours away.

What happens outside of tax season — do I just turn ads off?

You can, but you'd miss out on bookkeeping, payroll, and advisory searches that happen year-round. We typically recommend scaling the budget down in slower months rather than stopping entirely. Keeps your name visible without overspending.

How long before I start seeing leads come in?

Google Ads can generate clicks within days of launching. The first few weeks are about gathering data — which keywords convert, which don't, what time of day performs best. Most campaigns hit a rhythm within the first month.

Do I need a new website to run Google Ads?

Not necessarily, but your landing page matters. If someone clicks your ad and lands on a page that's confusing or slow, you've wasted that click. We can build a focused landing page as part of a full website project starting at $1,500 if your current site isn't set up for conversions.

Google Ads Management · Hawkins, TX

Google Ads for Accountants in Hawkins That Actually Bring In Clients

Most accounting firms set up a Google Ads campaign during tax season, pick a few obvious keywords, and wonder why the phone doesn't ring. The problem isn't Google Ads. It's that nobody's actually managing them.

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You're Paying for Clicks From People Who'll Never Hire You

"Accountant near me" sounds like a great keyword. But half the people clicking that are looking for jobs. Or they're in Mineola. Or they need something you don't even offer.

Without proper targeting, your ad budget disappears into clicks that were never going to convert. You pay the same whether someone calls your office or bounces in two seconds. That's the part most DIY campaigns miss — it's not about getting clicks. It's about getting the right ones.

In a town the size of Hawkins, every dollar matters more. You can't afford to run ads the way a firm in Dallas would. The targeting has to be tighter, the keywords more specific, and the geography locked down so you're reaching folks in Wood County and the surrounding areas who actually need tax prep, bookkeeping, or payroll help.

We Build Campaigns Around What CPAs Actually Get Hired For

Tax preparation. Bookkeeping. Payroll. QuickBooks cleanup. IRS notices. Those are the services people search for — and those are the keywords your campaigns should target.

We don't guess. We research what people in East Texas are typing into Google when they need an accountant, then build ad groups around those specific searches. Your ads show up when someone in or around Hawkins is actively looking for help. Not browsing. Not comparing software. Looking for a person to hire.

And we write ads that sound like a real accounting firm, not a template. Your qualifications, your services, your location. A clear reason to click — and a landing page that makes it easy to fill out a contact form or pick up the phone.

Managed Means Someone's Actually Watching

Running Google Ads without monitoring them is like filing a tax return and never checking if it was accepted. You need someone watching the search terms report, pausing keywords that waste money, and adjusting bids based on what's working.

That's what management means. Weekly check-ins on performance. Negative keyword updates so you stop paying for irrelevant searches. Bid adjustments so you're not overspending during slow months or underspending when tax season hits.

Google Ads management starts at $750/mo, which covers the ongoing work of keeping your campaigns sharp. You set your own ad budget on top of that — and you only pay Google when someone actually clicks.

Tax Season Shouldn't Be Your Only Strategy

January through April is obvious. But folks need bookkeeping help in July. They get IRS letters in September. Businesses look for payroll services before year-end.

A good ads strategy accounts for that. We adjust campaigns by season so you're visible when it counts — not just during the rush. Hawkins is a small community, and the firms that stay booked year-round are the ones people can find when they need them.

If you want clients, they have to be able to find you first. And right now, they're searching Google.