How fast can I start getting leads from digital marketing?

With paid search ads, you can start getting calls within the first week. SEO and organic ranking take longer — usually a few months before you see consistent traffic. We'll be upfront about which channels deliver fast and which ones build over time.

I tried Google Ads before and it was a waste. Why would this be different?

Most of the time, wasted ad spend comes down to bad targeting or sending clicks to a homepage that doesn't convert. We set up ads aimed at people actively searching for roofing help in your service area, and we send them to a page built to get them to call or fill out a form. We also add negative keywords so you're not paying for clicks from people looking for DIY roof repair videos.

Should I focus on Google Ads or Facebook first?

For most roofing work, Google Search and Google Local Services Ads come first — those are people actively looking for a roofer right now. Facebook works better for brand awareness, storm damage outreach in specific neighborhoods, and retargeting people who already visited your site. We'll figure out the right mix based on your budget and what kind of jobs you want.

Do I need a new website before starting ads?

If your current site loads slow, looks rough on a phone, or doesn't have a clear way to request an estimate, then yes — you need to fix that first. Sending paid traffic to a bad website is just a faster way to waste money. A full site starts at $1,500, and we can have it ready in about a week.

Can you help with storm damage marketing when a big one hits Tyler?

Yes. We can get storm-specific ads and landing pages up fast — targeting affected zip codes with messaging about free inspections, insurance claim help, and emergency tarping. Storms don't wait, so we don't either.

Am I locked into a long contract?

No. Our ongoing marketing starts at $750/mo, and we don't require six-month or twelve-month commitments. You can cancel if it's not working. We'd rather keep you because the results are good, not because of a contract clause.

Digital Marketing · Tyler, TX

Digital Marketing for Roofing Companies in Tyler

You just finished a tear-off on a house near Brookhill. Truck's loaded, crew's tired, and your phone buzzes — another $400 gone from your Google Ads budget. You check the dashboard and see 200 impressions, 6 clicks, zero calls. That sick feeling in your stomach? It's not the heat.

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You Deserve to Know Where Your Money Goes

It's maddening. You're a roofer — you bid jobs down to the square. You know what a bundle of shingles costs, what labor runs per man-hour, what dump fees are at the Smith County transfer station. But when it comes to marketing, you're supposed to just hand someone a check and hope? No. That's not how you run the rest of your business, and it shouldn't be how your marketing works either.

The Problem Isn't Marketing — It's Bad Marketing

Here's what keeps happening to roofing companies around East Texas. Someone sells you on Google Ads. You spend $1,500 a month. You get a report full of impressions and click-through rates and words that don't mean anything to you. Maybe you got a couple calls. Maybe those calls were for gutter cleaning or somebody in Longview you can't even service. And the agency? They got paid either way.

Or maybe you tried running Facebook ads yourself. Boosted a post with some before-and-after photos from a job out near Lake Tyler. Got a bunch of likes from your friends and your aunt in Louisiana. No leads. No estimates booked. Just wasted time and a $50 charge on your card.

The problem isn't that digital marketing doesn't work for roofers. It does. The problem is that most agencies don't bother learning how roofing customers actually find a contractor. They run the same playbook they use for dentists and car washes. Your customers aren't browsing Instagram for a new roof. They've got a leak, or a storm just ripped through the Garden Valley area, or their insurance adjuster told them they need three estimates by Friday. That's a person with urgency. You need to be in front of them at that exact moment — not three weeks later with a retargeting ad.

A Real Plan That Fits a Roofing Business

We build marketing around how roofing actually works. Not theory. Not some formula copied from a marketing blog. We look at where your actual customers are showing up — Google Search, Google Local Services Ads, Facebook, your Google Business Profile, email follow-ups — and we put your budget where it makes sense for your service area and your capacity.

Say a big storm rolls through Smith County and you need leads fast. We can spin up search ads targeting storm damage and insurance claims in specific zip codes within a day or two. Your landing page has a free inspection form, your warranty info, and real photos from your jobs — not some generic image of a guy holding a hammer. When things slow down, we pull back the ad spend and focus on organic ranking and keeping your Google Business Profile active so you're not wasting budget during a quiet month.

We also handle the stuff agencies usually ignore. Your website needs to show before-and-after project photos, because that's what homeowners want to see before they call anyone. It needs a clear storm damage page that walks people through the insurance claim process — because if you help them understand their policy, they trust you before you ever climb on their roof. And your estimate request form should be short and simple. Name, address, phone, what's going on. That's it.

Our ongoing marketing starts at $750/mo. That covers ad management, reporting you can actually read, and regular check-ins where we talk about what's working and what isn't. No six-month contracts where you're locked in and praying it pays off. If you don't have a website yet — or yours needs to be rebuilt — a full site starts at $1,500, ready in about a week. If you want the site plus SEO so you start ranking in Google Maps and organic search, that starts at $3,500.

We're a small shop. We answer our phones. And we're not going to send you a 30-slide deck full of jargon. You'll know exactly what you're paying for, exactly what we're doing, and exactly how many calls and form fills came in. If something isn't working, we change it. That's the whole arrangement — spend your money where it actually gets you jobs, stop spending where it doesn't.