How much should a roofing company in a small market like Troup spend on digital marketing?

It depends on how wide your service area is and how aggressive you want to be. Our ads and SEO management starts at $750/mo, and we'll help you figure out a realistic ad budget on top of that. For a smaller market, you don't need to outspend the big guys — you need to out-target them.

Should I run Google Ads or Facebook Ads for my roofing company?

Probably both, but for different reasons. Google Ads catches people who are actively searching for a roofer right now — high intent, ready to call. Facebook is better for staying visible in your area, showing off project photos, and reaching homeowners after storms. We'll figure out the right mix based on your budget and goals.

I ran Google Ads before and just burned through money. What would be different?

Usually when that happens, the targeting was too broad, the landing page wasn't set up to convert, or nobody was watching the campaign closely enough to cut what wasn't working. We monitor what's actually turning into leads — not just clicks — and adjust based on that. If a keyword or audience isn't producing, we kill it and move the budget somewhere that is.

Do I need a new website before I start running ads?

Not always, but sometimes. If your current site doesn't have a clear way to request an estimate, doesn't mention storm damage or insurance claims, or looks rough on a phone, then yes — sending paid traffic there is going to waste money. We can build a site designed to convert roofing leads, starting at $1,500.

How do before-and-after photos help with roofing marketing?

They're some of the best content a roofer can have. Real project photos build trust faster than any ad copy. They work great in Facebook campaigns, on your website, and in follow-up emails. If you've got them, we'll put them to work. If you don't, start taking them — even phone photos are fine.

Digital Marketing · Troup, TX

Digital Marketing for Roofers in Troup

A hailstorm rolls through Smith County and every roofing company in East Texas starts running ads at the same time. The ones who already had a marketing plan in place? They're booking inspections. The ones scrambling to set something up that week are just bidding up everyone else's ad costs.

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The Storm Doesn't Wait for Your Marketing Plan

Troup's a small town, but roofing work doesn't stay inside city limits. You're covering parts of Smith County, maybe into Cherokee County, pulling jobs from neighborhoods scattered across rural East Texas. The question isn't whether digital marketing works for roofers — it's whether you're going to have something running before the next big weather event, or after.

Where Roofing Leads Actually Come From

There's a temptation to just throw a budget at Google Ads and hope for the best. And honestly, that's what a lot of agencies will set up for you — a broad campaign targeting "roofing" keywords across a wide area, burning through your budget whether the clicks turn into calls or not. That's a fine way to spend money. Not a great way to make it.

We'll figure out where your actual customers are paying attention. For a roofing company near Troup, that might mean search ads targeting storm damage repair in specific zip codes. It might mean Facebook campaigns showing before-and-after project photos to homeowners in the area. Could be email follow-ups to people who requested a free inspection but haven't scheduled yet. Probably some combination. The point is, we're not guessing — we're building a plan around what makes sense for your business and your area, not running a playbook designed for a company three times your size in a city ten times bigger.

What This Looks Like, Practically

One thing that makes roofing marketing different from, say, a restaurant or a boutique: your customers don't need you until they really need you. Nobody's browsing for roofers on a sunny Tuesday because it sounds fun. They've got a leak, they've got storm damage, their insurance adjuster just left and they need estimates. So your marketing has to be there at that exact moment — and it has to make it dead obvious how to request an inspection or get a quote.

That means your ads need to land on pages with clear calls to action. Free inspection request forms. Warranty details. Storm damage guidance and insurance claim info. Not a homepage with a stock greeting and a phone number buried somewhere. The ad is only half the job. Where the click goes matters just as much as getting the click.

We handle search ads, social campaigns, email marketing, and the strategy that ties them together. Our SEO and ads management starts at $750/mo, and there are no 6-month contracts you can't get out of. If it's not working, you'll know — and so will we. We'd rather adjust the plan than lock you into something that isn't producing. And if you need a website that can actually convert the traffic we send to it, we can handle that too — full websites for roofing companies start at $1,500, and a website with SEO built in starts at $3,500.

Troup's not a huge market on its own, but the roofing work around here covers a lot of ground. A smart marketing plan doesn't need a massive budget. It needs the right targeting, the right message, and someone paying attention to what's actually working. That's what we're here to build.