Should I do Google Ads or Facebook Ads for my landscaping business?

Depends on what you're selling. Google Ads work well for services people actively search for—like 'landscaper near me' or 'lawn care Gun Barrel City.' Facebook is better for showing off project photos and reaching homeowners who aren't searching yet but would hire you if they saw your work. A lot of landscapers do best with both running at the same time.

How much should a landscaper spend on digital marketing per month?

There's no magic number, but for a local landscaping company in a market like Gun Barrel City, you don't need a massive budget to see results. Our ads management starts at $750/mo, and ad spend on top of that can be a few hundred dollars to start. We'd rather you start small and scale up once you see what's converting.

I tried running ads myself and got nothing out of it. What went wrong?

Usually one of three things: the targeting was too broad, the ad sent people to a page that didn't convert, or nobody was watching the campaign to adjust it. Running ads isn't a set-it-and-forget-it thing. They need regular attention—pausing what's not working, adjusting bids, testing different copy.

Do I need a new website before running ads?

Not always, but if your current site is slow, has no photos of your work, or doesn't have a clear way to request a quote, then yeah—you're going to waste ad money sending people there. We'll look at what you've got and give you an honest answer on whether it's ready.

Can you help me show up for landscaping searches without paying for ads?

That's SEO, and yes. It takes longer than ads but it builds over time. We offer a website and SEO package starting at $3,500 that gets your site set up to rank for the services you offer in the areas you serve. Ads get you leads now. SEO gets you leads later without paying per click.

Digital Marketing · Gun Barrel City, TX

Digital Marketing for Landscapers in Gun Barrel City

You're paying for ads somewhere—Google, Facebook, maybe both—and you've got no idea if any of it is working. That's not a marketing strategy. That's a guess with a credit card attached.

Get a Free Quote

The Problem With Most Landscaping Ads

Most landscapers try Google Ads once, spend a few hundred bucks, get some clicks that go nowhere, and quit. Makes sense. Nobody explained that clicks aren't customers. A click from someone in Dallas looking up "landscape ideas" doesn't do a thing for your mowing route in Gun Barrel City.

Where Gun Barrel City Homeowners Actually Look

Gun Barrel City is a lake town. Folks move out there from bigger cities, buy a place near Palestine, and immediately start looking for someone to handle the yard. They're searching on their phones. They're scrolling Facebook groups. They're asking neighbors—and then Googling whoever gets mentioned.

So your marketing has to show up in those spots. Not everywhere. Not on every platform. Just the ones where people in Henderson County are actually looking for landscaping help. That might be Google search ads targeting specific services—mowing, mulching, hardscape, seasonal cleanups. It might be Facebook ads with before-and-after photos of real projects. Could be a simple email drip that keeps you top of mind with past quote requests. Probably some mix of all three.

What We'd Actually Build for You

We start by figuring out what you offer and who you're trying to reach. Residential maintenance around the lake? Full landscape design for new builds? Seasonal work? Each one gets marketed differently because the customer is different.

Then we pick channels and set budgets that make sense for a landscaping business—not a tech startup. You don't need to spend thousands a month. You need to spend smart. A few hundred on targeted search ads during spring and fall can fill a schedule if the targeting is right and the landing page actually asks for a quote instead of just listing your phone number in tiny font.

We also set up tracking so you know what's working. Not vanity stuff like impressions and reach. Actual leads. Quote requests. Phone calls. If an ad isn't producing jobs, we kill it and move the budget somewhere that does. And we don't ask you to sign a six-month contract to find that out. SEO and ads management starts at $750/mo—month to month, cancel whenever.

One more thing. Your ads are only as good as where they send people. If someone clicks an ad and lands on a slow page with no photos and no easy way to request a quote, you wasted that click. So if your site needs work first, we'll tell you that upfront. A full website built for a landscaping business starts at $1,500 and takes about a week.