Should I start with Google Ads or Facebook for my landscaping business?

It depends on what you're selling. If you want leads for big projects like hardscaping or full landscape design, Google Ads tends to perform better because people search for those intentionally. For maintenance services like mowing or seasonal cleanup, Facebook ads with strong photos can drum up a lot of local interest fast.

How much should a landscaper in Athens spend on digital marketing?

There's no magic number, but our ads management starts at $750 a month, and that includes the strategy and management — your actual ad spend is on top of that. We'd rather you start small, see what works, and scale up than dump a big budget into something unproven.

Do I need a website before running ads?

You really do. Sending paid traffic to a Facebook page instead of a real website with a quote request form means you're paying for clicks that have nowhere to convert. A full website starts at $1,500 and takes about a week. It pays for itself fast once your ads have a proper landing spot.

How do I know if my ads are actually working?

We track calls, form submissions, and quote requests — not just clicks or impressions. You'll know how many real leads came in and from which channel. If you can't tie an ad to an actual job inquiry, it's not doing its job.

Can I just run ads myself through Facebook's boost button?

You can, but boosting a post and running a targeted ad campaign are very different things. Boosting blasts your post out broadly. A real campaign lets you target homeowners in specific Athens zip codes, show different ads for different services, and retarget people who visited your site but didn't request a quote.

Digital Marketing · Athens, TX

Digital Marketing for Landscapers in Athens

If your marketing budget feels like it's disappearing into thin air, it probably is. We build ad campaigns and marketing plans for landscaping companies that focus on one thing — getting the phone to ring with real jobs, not just racking up clicks.

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The Ads Aren't the Problem — the Plan Is

Most landscapers who've tried Google Ads or boosted a Facebook post walked away feeling like they wasted money. And they're probably right. But it wasn't because digital marketing doesn't work for landscaping. It's because nobody sat down and figured out where Athens homeowners actually look when they need a yard cleaned up, a patio built, or seasonal mulch laid down.

What Actually Works for Landscapers in Athens

Athens isn't huge. Henderson County folks tend to ask around, check Facebook, and yeah — they Google it. So your marketing plan needs to meet them in all three places without blowing your whole budget on just one.

Search ads work great when someone's actively typing "landscaping near Athens TX" or "hardscape patio Henderson County." That's high-intent traffic. They want a quote, not a blog post. Facebook and Instagram are different — they're where your before-and-after photos do the heavy lifting. Someone scrolling past a jaw-dropping yard transformation in their own town stops and pays attention. And email? Criminally underused by landscapers. A quick seasonal reminder to past leads about fall cleanup or spring mulching keeps you top of mind without spending another dime on ads.

How We'd Set This Up for You

We start by looking at what you actually offer — mowing, landscape design, hardscaping, seasonal services — and figure out which ones have the best margins and the most demand in the Athens area. Then we build campaigns around those specific services instead of running one generic "we do landscaping" ad and hoping for the best.

Your before-and-after portfolio is gold here. Properties near the courthouse square, yards over by Geronimo Park, residential work around the college district — real local projects sell way better than stock anything. We'll help you put those front and center in your ads and landing pages so people see work that looks like their neighborhood.

We also don't ask you to sign a six-month contract and cross your fingers. Our SEO and ads management starts at $750 a month, and we track actual leads — calls, quote requests, booked jobs. Not impressions, not reach, not whatever vanity metric looks good in a report. If something isn't converting, we shift the budget to what is. That's it. You should know exactly what your marketing dollars are doing, and if a channel isn't pulling its weight after a fair shot, we kill it and try something else. Your budget is too tight to be sentimental about a platform.